With the mission of Manava Abhivruddhi and enhance the consciousness of people, Dr. Shri. Chandrashekhar Guruji aimed at reaching a wider set of audiences through the medium of television. With the intent of positive programming he launched Saral Jeevan channel, a pioneering initiative in the world of infotainment. Saral Jeevan aims at highlighting and infusing our inherited value system and enlightening the present generation with the importance of cultural practices. Saral Jeevan’s philosophy is to present inspiring, motivational and factual content that is positive in nature. The channel telecasts news and non-fiction programming with a focus on mythology, history, travel and insights from Indian heritage and culture. Currently, the channel is broadcast in Kannada only, but will soon have programs in other languages too.